Management skills for community supermarkets
Release time:
Dec 21,2023
Source:
Firstly, we should increase our business projects. Supermarkets at the entrance of residential areas are generally not large, and their target audience is mainly the residents of the community. The group is basically fixed, and the needs of the group are relatively high. Therefore, operators need to work hard on business projects. On the basis of traditional daily necessities, they can add business projects such as vegetables, fruits, meat, and provide some convenient services such as express delivery and pickup Change water points, etc.
Secondly, the service attitude of the management staff is crucial for daily business management. Here, it is important to note that community operations can be considered as social operations with acquaintances. Residents generally do not move around, which means they are fixed customers. Therefore, quality is crucial for daily business management. Quality must be emphasized, as if residents no longer trust the products in the store, the products will no longer sell well, Generally speaking, once unqualified products appear, they should be replaced as soon as possible and warmly compensated, otherwise it will affect the image of the store. Another thing is the service, which should be warm and thoughtful.
Pay attention to customer needs, which requires operators to pay attention to their own customer group requirements. This is relatively easy for community supermarkets because the flow of people here is relatively fixed, and the needs of each customer are also relatively fixed. Establish a customer file, take a common divisor, and see which product customers have needs, so that they can prepare accordingly. For example, if there is no cauliflower in the store, but there are five or six customers who like to eat, Then we can consider adding cauliflower.
Timely promotion can be carried out on holidays, which should be linked with the date. For example, when International Children's Day Children's Day is coming, some activities for children's food and toys can be carried out. When Mid-Autumn Festival is coming, activities for moon cakes, wine and other commodities can be carried out to make customers feel that there is a discount for regular consumption in the store, which can attract more customers.
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